Our mission is simple:
Create freedom to scale, sell or step away by building a leadership team who is confident and capable of running your business.
We know firsthand what it’s like to be stuck in the weeds, answering questions and solving problems you want your team to manage.
We also know what happens when leaders step up—work flows easily, scaling is faster, and stress goes down.
That’s the results we deliver for our clients.
Exec Team
Dr Mike Ashby
FOUNDER | VISIONARY
Mike is our Visionary and a leadership expert, author, and business coach with a proven track record of helping business owners grow by building stronger teams.
He’s led a $100M turnaround and held senior consulting roles with EY. His book Breakpoints, is a practical guide to taking your business to the next level—without burning out.
Ryan Castle
CEO | INTEGRATOR
Ryan brings big business experience and entrepreneurial grit. He’s coached hundreds of business owners, chaired advisory boards, and led high-impact workshops.
A former IT firm owner and Account Director managing $100M+ revenue, he now heads our North American expansion from Boulder.
Energetic, growth-driven, and up for adventure—Ryan leads with impact.
Lisa McCallum
GENERAL MANAGER
Lisa leads our global operations, ensuring smooth delivery and a standout experience.
She brings global leadership experience from the travel industry, with roles in Canada, Australia, and the UK. With a customer-first mindset and practical approach, Lisa is all about making things happen—smoothly and strategically.
Milena Cooper
HEAD OF PRODUCT & MARKETING
Milena leads product and marketing strategy, focused on scaling our leadership training system and creating transformational learning experiences that stick.
She has deep expertise in marketing, education, and tech—and a passion for learning and making everything better.
Kerri McGovern
COUNTRY MANAGER - CANADA
Using real world expertise and experience in leadership development, Kerri empowers organizations to cultivate exceptional leaders and drive lasting success.
With over two decades of senior management experience spanning technology, agriculture, and entrepreneurship, Kerri quickly builds trusted relationships.
Become a partner
Join our expert community of partners who work with clients across many industries and geographies using our proven leadership development system.